Adjust Your Set
A content marketing agency primed for the future of marketing
We have been pioneers & distributors of video in a multi-screen world since 2008
We fuse strategy, creativity & technology to deliver innovative content marketing solutions that engage and convert audiences
We enable brands to create relevant, effective, always-on content to take advantage of our increasingly consumer-centric, mobile-first world
We have a set of tailored products and services to help brands to: Think, Create, Make, Build+Measure, Distribute ...and Adjust
Core products and services
THINK – Strategy
Integrated content strategies (including social strategy, comms and publishing planning for content)
CREATE – Creative
Full creative and idea development, video treatment and scriptwriting, film and video direction, content/UX design and art direction (by exceptional writers, directors, producers, editors, journalists, photographers, digital designers and curators)
MAKE – Production
Comprehensive in-house production capabilities for film, photography, animation, motion graphics, CGI and written articles (including extensive post production services, music research and experiential)
BUILD + MEASURE – Technology & analytics
Video platforms, players and content modules, data reporting/dashboards, CMS integration, customer experience design, affiliate integration and innovation consultancy (including Adjust Your Set's proprietary technology)
DISTRIBUTE – Audience generation
Content amplification and distribution strategy in conjunction with Pollonize (proprietary technology platform), paid and earned syndication campaign delivery, bespoke syndication through media and brand partnerships
ADJUST – Organisational change
Our consultancy arm, helping global brands to adopt brand publishing (publishing model selection, relevant organisational structures, skill gap analysis, global and local production frameworks and long-form editorial creative governance)
We believe interruptive advertising is pre-digital. Brands must be more intelligent and human in how they communicate.
Technology has overcome the traditional rules of marketing and Digital has driven radical changes in consumer selection & purchase behaviour.
A mobile revolution has filled our lives with screens and created the ultimate platform to use the proven power of content to entertain, reward & inspire audiences.
We have designed our in-house production, distribution and analytics capabilities to allow us to manage the entire process for you from strategy to delivery with measurement and real-time optimisation.
Selection of client partners
That the masses are the media and that in order to succeed brands must build, develop and enhance their own digital homes (stores, platforms & ecosystems).
Brands must reshape their marketing output and resource to become always-on publishers in order to create regular, lightweight customer interactions (designed as entertainment not advertising to do many things on different devices).
Video can be effectively used as in-bound marketing as well as destination content and where advertising has presented seasonal grand promises; content can be used to deliver more relevant and meaningful messages everyday.
- CEO & FounderChris Gorell Barnes
- ChairmanJulian Hanson-Smith
- Chief Strategy OfficerNick Timon
- Editorial & Publishing DirectorChristopher Lockwood
- Executive Creative DirectorWill Barnett
- Business Development DirectorLeigh Smyth
- Client Services DirectorAnnabel Hunt
- Planning DirectorHarvey Cossell
- Chief Technology OfficerJim Holmes
Chris is the founder and CEO of Adjust Your Set.
Chris is an entrepreneur who has worked in advertising for the past 15 years on both the agency and production side. He is also an active angel investor in ad tech start ups and an investor & Non-Exec Director of Eagle Eye Solutions, the leading mobile marketing and payments platform .Chris cares passionately about marine conservation; he was executive producer of the award winning film The End of the Line and is co-founder of The BLUE Marine Foundation, a charity funding private sector solutions for the sea and the creation of a global network of marine reserves.
Julian is an entrepreneur and a private equity investor with significant operational experience in the media and communications industry.
In 2006 he co-founded Iceni Capital, an operationally active private equity firm specialising in UK-based business services companies. Prior to Iceni Capital, Julian spent 5 years as a Principal at Lake Capital, a US-based private equity firm, responsible for investment activity in the UK. Before that he was Chief Operating Officer of Lighthouse Global Network, a Lake Capital portfolio company, and was the company’s senior executive responsible for $200m of revenues in 12 operating companies. In 1986 he co-founded and was the Managing Director of Financial Dynamics (now FTI Consulting), a company he built to become one of Europe’s pre-eminent business communications consultancies before it was sold in 1999.
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Nick has over 20 years experience in tech businesses across the globe. He started his career in oceanographic research, specifically early satellite location based services. Following that he was present at the birth of eCommerce, working for M&S, National Savings and Abbey National. He moved to the BBC pioneering the launch of the BBC iPlayer before setting up the EMEA office for Brightcove, the leading online video platform, before joining Adjust Your Set.
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Christopher has over 20 years experience as a world-class magazine, publishing director, editor, media entrepreneur and creative business consultant. He has held senior roles in leading global fashion and style magazines from Dazed & Confused to Wallpaper magazine. He launched his own luxury content publishing agency and worked with leading brands to create a rich variety digital, mobile & print content. In 2011 he joined Mindshare to establish its digital content offering before joining Adjust Your Set in Jan 2013
Will started his career at a variety of prominent agencies including AMV/BBDO, BBH and WCRS (Engine Group). He’s worked across many brands along the way including BMW, Orange, BUPA, Debenhams, CNN and many more. Picking up a number of prestigious awards Will is now the Executive Creative Director at Adjust Your Set overseeing the creation of all our client work.
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Leigh started her career working at blue-chip retailers developing strategies and business cases for emerging platforms and marketing. She joined BECTA in 2007, designing and managing the marketing strategy before working as Managing Director for the UK Digital Champion Martha Lane Fox – campaigning to forge a truly networked nation.
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Annabel joined Adjust Your Set from the ad agency Inferno, where she was Client Services Director and member of their board. There she was responsible for running an account management department of 30 people and led the agency’s key Nokia account. Previously she was at Naked Communications and before that Red Bee Media where she was Head of Business Development and Marketing.
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The son of a sculptor and a draughtswoman; aesthetic and freedom of creative expression were part and parcel of Harvey’s upbringing. Seven years as a client at GlaxoSmithKline acquiring sales and marketing skills, established his rigorous understanding of business problems and how to solve them strategically and led to the conclusion that ‘account planning’ could afford him a more creative application of his talents.
In the eight years since he crossed the client/agency divide, he has worked on brands such as Jaguar, Smirnoff, Baileys and Toni & Guy.
Harvey is client-trained creative planner with a strong reputation for turning traditionally communicated brands into integrated creative opportunities.
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Jim started in medicine, developing medical software for plasma testing in the US. In London he was at EMAP working on the websites of trade press before moving to Paris to run a boutique technology agency. He worked on several joint client projects with Adjust Your Set before joining as full time CTO.
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